| 청구기호 |
658.8 T999s |
| 형태사항 |
viii, 246 pages ; 24 cm
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references (pages 231-238) and index.
|
| 내용 |
The end of an era -- Flipping the retail script -- The new golden age of media -- Planes, trains & automobiles -- Companies formerly known as newspapers -- Swallowing the fish : lessons from the rebirth of tech -- Manufacturing : the biggest transformation of all -- That WTF moment -- Beta forever : the new rules of innovation -- Marketing : rethinking the 4 P's -- Sales : the eight new growth strategies -- IT : subscribers, not SKUs -- Building a subscription culture with the Padre operating model -- The subscription economy.
|
| 주제 |
Business planning --Case studies.
Strategic planning --Case studies.
SUBSCRIBED
WHY
SUBSCRIPTION
MODEL
WILL
COMPANYS
FUTURE
|
| LCCN |
2018010773
|
| ISBN |
9780525536468 (hardcover)
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| QR CODE |
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