| 청구기호 |
658.802 D359g |
| 형태사항 |
viii, 280 p. ; 24 cm.
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references and index.
|
| 내용 |
What sustainability has come to mean -- The green bundle -- No substitute for quality -- A status update -- A healthy perspective -- Put money in context -- An emotional connection -- The pitfalls of greenwashing -- Sending a clear signal -- Conclusion : reaching the convenient environmentalist.
|
| 주제 |
Green marketing.
Green products.
Consumer behavior --Environmental aspects.
|
| LCCN |
2017054456
|
| ISBN |
9781503600867 (cloth : alk. paper)
, 9781503606418 (pbk. : alk. paper)
, 9781503606425 (ebook)
|
| QR CODE |
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