홈으로
닫기
서지주요정보
The multinational enterprise : theory and history
서명 / 저자 The multinational enterprise : theory and history / Mark Casson, with Peter Buckley, Teresa da Silva Lopes, Lynda Porter; Nigel Wadeson.
저자명 Casson, Mark, 1945, author.
Buckley, Peter J., 1949, author. ; Lopes, Teresa da Silva, 1968, author. ; Porter, Lynda, author. ; Wadeson, Nigel, author.
발행사항 Cheltenham, UK ; Northampton, MA, USA : Edward Elgar Publishing, [2018]

소장자료

등록번호

WM002300

소장위치/청구기호

2층자료실 / 338.8 C345t

도서상태

배가중

반납예정일

예약

서지기타정보

서지기타정보
청구기호 338.8 C345t
형태사항 xi, 355 pages : illustrations ; 24 cm
언어 English
서지주기 Includes bibliographical references and index.
내용 Introduction and overview -- Marketing and brands -- Supply chain coordination -- Methodology and the theory of the firm -- Risk management.
주제 International business enterprises.
MULTINATIONAL
ENTERPRISE
THEORY
HISTORY
LCCN 2017950481
ISBN 9781788110051 , 1788110056
QR CODE

이 주제의 인기대출도서