| 청구기호 |
069/.4 S488e |
| 판사항 |
Second edition.
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| 형태사항 |
xi, 363 pages : illustrations ; 24 cm
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| 언어 |
English |
| 서지주기 |
Includes bibliographical references (pages 331-342) and index.
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| 내용 |
Part 1. Overview -- Behind it all : the big idea -- What are interpretive labels? -- Types of labels in exhibitions -- Part 2. Considering the audience -- Who is the audience (and what do they want)? -- Audience fragmentation -- Selecting the right reading level -- Number of words -- Multilingual labels -- Writing visitor-friendly labels -- The label's voice : who is talking to me? -- Hierarchies and modalities -- Making words and images work together -- Labels that ask questions -- Labels for interactive exhibits -- Digital interpretive devices -- Part 3. Tasks -- Getting started (and getting it done) -- Evaluation during development -- Typographic design -- Production and fabrication -- Evaluation after opening -- Part 4. Summary -- Findings from research and evaluation.
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| 주제 |
Museum labels --Handbooks, manuals, etc.
Museum techniques --Handbooks, manuals, etc.
Museum visitors --Handbooks, manuals, etc.
EXHIBIT
LABELS
INTERPRETIVE
APPROACH
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| LCCN |
2014048377
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| ISBN |
9781442249028 (cloth : alkaline paper)
, 9781442249035 (paperback : alkaline paper)
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| QR CODE |
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