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Mapping innovation : a playbook for navigating a disruptive age
서명 / 저자 Mapping innovation : a playbook for navigating a disruptive age / Greg Satell.
저자명 Satell, Greg, author.
발행사항 New York : McGraw-Hill, 2017.

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WM002819

소장위치/청구기호

2층자료실 / 658.514 S253m

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서지기타정보
청구기호 658.514 S253m
형태사항 215 pages
언어 English
내용 Introduction: the "mother of all demos" -- Innovation is never a single event -- Innovation is combination -- The innovation matrix -- Developing new business models to disrupt the marketplace -- Opening up innovation -- Innovating the core: the 70/20/10 rule -- Pursuing innovation at scale -- Leveraging platforms to access ecosystems -- A new era of innovation -- Afterword: building your innovation playbook.
주제 Technological innovations --Management.
Diffusion of innovations --Management.
Research, Industrial.
New products.
MAPPING
INNOVATION
PLAYBOOK
NAVIGATING
DISRUPTIVE
AGE
LCCN 2016055010
ISBN 9781259862250 (alk. paper) , 1259862259
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